top of page


Be fit.

Live healthy.

Enjoy life!

Why kettlebells?

Watch Matt's story.

Coach Matthew Jacob Chicago Strength Conditioning Crossfit Endurance Kettlebell Weightlifting

Coach Matt

Matt is a strength and conditioning coach with a lifelong dedication to health and fitness. He is a certified Kettlebell Instructor by Steve Maxwell and Underground Strength Coach by Zach Even-Esh. Matt also is a CrossFit Level I Trainer focusing on foundational movements and methodology, and CrossFit Endurance Trainer dedicated to improving performance, fitness and endurance in sports. In addition, he was certified by USA Weightlifting as a sports performance coach.

Matt is experienced in training groups as well as working with individuals in a one-on-one setting and has expertise in determining strengths, weaknesses and fitness. He coaches and provides his clients with the most aggressive and proven fundamentals of sports science, exercise physiology, nutrition and athletic training protocols. Most importantly, Matt inspires clients to perform at their optimal level.


Core Values

  • Passion: Commitment to share and teach what we know

  • Effectiveness: Create value and make a difference

  • Integrity: Develop honest relationships with transparency

  • Knowledge: Dedication to continue our education

  • Communication: Share your expectations

  • Positive: Play and have fun

Our Training Philosophy

  • Our goal is to empower our members with the support and skills necessary to maximize their fitness and health

  • Strength, conditioning, mobility and nutrition are all equally important

  • We believe fitness is essential and mobility is for life

  • We perfect movements through skill development and proper progressions

  • We strive to build a community of strong members

  • Our members compete against themselves rather than a clock or arbitrary number​

bottom of page